Harrods has opened its very first standalone beauty concept, H Beauty, as premium beauty is seen as a key growth area by retailers. The new format will help it stand apart from shopping online with a unique experience.
H Beauty is intended to emulate everything the Knightsbridge store is famous for. The new store ’embodies the future of beauty’ providing an open and expansive space for customers to safely shop some of the most coveted brands in the world. The store includes tech solutions for make-up such as ‘magic’ mirrors. There is a distinctive champagne bar and a series of exclusive and distinctive on-counter services.
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H Beauty has now launched in Lakeside, its first location, with a further store opening soon in Milton Keynes. Our retail real estate team are experts in finding solutions for new disruptive store concepts supporting the strategic growth of brands in a difficult market through both bricks and mortar and online formats.
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