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Home / About Us / Building Better Case Studies / H Beauty First Covid Test

H Beauty 

BDB Pitmans has advised luxury department store Harrods in its mission to open standalone stores across England, namely H Beauty.  Beauty is seen as a key growth area by retailers, and these stores hope to expand the Harrods Brand and reach consumers more easily, with shops in Lakeside and Milton Keynes, among others.  The new format will help it stand apart from shopping online with a unique experience.

Building Better

H Beauty is intended to emulate everything the Knightsbridge store is famous for.  The new store ’embodies the future of beauty’ providing an open and expansive space for customers to safely shop some of the most coveted brands in the world.  The store includes tech solutions for make-up such as ‘magic’ mirrors.  There is a distinctive champagne bar and a series of exclusive and distinctive on-counter services.

How did we help?

BDB Pitmans advised H Beauty on their expansion of the H Beauty brand, opening their new stores in Lakeside and Milton Keynes with two further stores due to open later in 2022.  We completed the leases on substantial units in excess of 20,000 sq ft which involved significant Landlord works to reconfigure the units along with extensive fit out works for H Beauty, in order to ensure the new stores encompass the Harrods brand and fit the H Beauty aesthetic.

BDB Pitmans team was led by commercial real estate partner Simon Burson assisted by solicitor Jessica Chadwick.

Simon Burson commented:

“We were delighted to assist Harrods in this significant expansion of their brand, which demonstrated confidence in the customer experience alongside their online offering. In difficult trading conditions for retail generally it is a real positive to see the strength of Harrods’ covenant and the brand attracting shoppers back into stores.”

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