BDB Pitmans has advised luxury department store Harrods in its mission to open standalone stores across England, namely H Beauty. Beauty is seen as a key growth area by retailers, and these stores hope to expand the Harrods Brand and reach consumers more easily, with shops in Lakeside and Milton Keynes, among others. The new format will help it stand apart from shopping online with a unique experience.
H Beauty is intended to emulate everything the Knightsbridge store is famous for. The new store ’embodies the future of beauty’ providing an open and expansive space for customers to safely shop some of the most coveted brands in the world. The store includes tech solutions for make-up such as ‘magic’ mirrors. There is a distinctive champagne bar and a series of exclusive and distinctive on-counter services.
How did we help?
BDB Pitmans advised H Beauty on their expansion of the H Beauty brand, opening their new stores in Lakeside and Milton Keynes with two further stores due to open later in 2022. We completed the leases on substantial units in excess of 20,000 sq ft which involved significant Landlord works to reconfigure the units along with extensive fit out works for H Beauty, in order to ensure the new stores encompass the Harrods brand and fit the H Beauty aesthetic.
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