Auto-Biography

As the automotive sector shifts gear towards renewable and sustainable energy, we’re delighted to launch Auto-Biography, a series of interviews sharing the work and experiences of key figures in the automotive sector. Driven by legal director Toby Richards-Carpenter, the series explores the stories, insights, and predictions of those at the wheel of this fast-moving sector, as well as hearing the importance of seeking legal advice along the way.

Auto-Biography: the future of the UK auto sector with Dan Strong

In the first of a series of interviews with key figures in the Automotive sector, Toby Richards-Carpenter speaks with Dan Strong, founder and co-owner of DMS Media, a successful creative agency that produces films and other digital content for some of the world’s leading car manufacturers, such as Toyota, Mazda, and Honda.
Auto-Biography: In conversation with Owen Mildenhall

In the second interview in the Auto-Biography series, Toby Richards-Carpenter speaks with Owen Mildenhall, PR Manager for Mazda UK. A former racing driver and motoring journalist, Owen has for the past six years been a key figure in Mazda’s UK operations, ensuring that car launches run like clockwork and also managing the Mazda heritage fleet.
Auto-Biography: Championing the motorist with Edmund King OBE

In the third interview of the series, Toby Richards-Carpenter speaks with Edmund King OBE, the President of The Automobile Association. It is fair to say that what Edmund doesn’t know about the Automotive sector probably isn’t worth knowing. From a childhood friendship with legendary Lotus founder Colin Chapman, to a stint in Whitehall, to running a car rental business in California, to becoming President of the AA, Edmund has done it all, capping his incredible career with an OBE for services to road safety in 2016. In this article, he lends us his valuable perspective on the past, present and future of Automotive.
Auto-biography: Standing up for the Auto sector with Hayley Pells

In the fourth interview of the series, Toby Richards-Carpenter speaks with Hayley Pells, the Policy and Public Affairs Lead at the Institute of the Motor Industry. Formed in 1920, the IMI has been supporting those who work in the UK motor industry for more than a century, currently representing more than 100,000 automotive professionals. As Toby discovers, Hayley is not only an industry champion, but also provides a vital connection between the automotive sector and Parliament, at a time when the next key policy decision is likely to be just around the corner…
Auto-biography: In conversation with Rong Su

In the fifth interview of the series, Toby Richards-Carpenter speaks with Rong Su, Scrum Master in Special Vehicles Operations at Jaguar Land Rover. Rong’s role is to help and guide her team to work within the Agile Framework in delivering special vehicle programmes that make the best even more exclusive to customers. Rong’s story of how she travelled as a young student from China to work for Rover almost 3 decades ago to thriving at today’s JLR, is a truly fascinating and inspirational tale – let’s hear it in her own words…

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Auto-Biography

Auto-Biography

Auto-Biography: the future of the UK auto sector with Dan Strong

Auto-Biography: In conversation with Owen Mildenhall

Auto-Biography: Championing the motorist with Edmund King OBE

Auto-biography: Standing up for the Auto sector with Hayley Pells

Auto-biography: In conversation with Rong Su

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