The reputation challenge for schools

Schools increasingly recognise the benefits of having a positive reputation, however are they doing enough to build and protect it?

Examples of poor reputation management in schools have surfaced in the past, ranging from leadership issues through to incidents on school trips, poorly managed projects and also allegations about teacher behaviour. But these can be managed if the right systems and policies are implemented; where reputations come under particular strain is when a school, or any organisation, failed to take appropriate steps in advance. A school that considers its reputation is also planning for its future.

Stuart Thomson, Head of our public affairs team, discusses stakeholder families, building reputations, effective communication, how to manage situations when things go wrong, and shares his top tips for reputation management in an article for haysmacintyre’s Schools Briefing (Spring 2020 edition).

The full publication is available here.