Skip to main content
CLOSE

Charities

Close

Corporate and Commercial

Close

Employment and Immigration

Close

Environmental, Social, and Corporate Governance

Close

Fraud and Investigations

Close

Individuals

Close

Litigation

Close

Planning and Infrastructure

Close

Public Law

Close

Real Estate

Close

Restructuring and Insolvency

Close

Energy

Close

Entrepreneurs

Close

Private Wealth

Close

Real Estate

Close

Tech and Innovation

Close

Transport

Close

Too often a public affairs campaign can become obsessed by politics and political audiences. Instead, effective engagement needs to start by looking inwards at your own organisation. Why is this such an important step?

The audiences that we are trying to influence to secure changes to public policy are external to our organisation. In devising a strategy, we take the time to consider the policy making process, establish timescales, identify the relevant stakeholders and devise a plan of action.

However, we often underestimate the importance of looking inwards as part of that strategy development.

What can we achieve?

What information should we be seeking out from our own organisation?

  • Previous campaigns – it is doubtful that this will be an organisations’ first public affairs campaign. Try to look for information about what has taken place before and, importantly, what learnings there were. To repeat the same mistakes of the past is unforgivable.
  • Existing political contacts – contacts will have been developed during any previous work but do not forget that political engagement isn’t the sole preserve of the public affairs team. The reality is that contact is going on all the time and your job is to try and capture that. If you don’t then there is a risk of mixed messages and / or ‘over contact’ with stakeholders which can both lead to a souring of the relationship. It can make the organisation look unprofessional.
  • Existing stakeholder contacts – but it is not just the political contacts that should be focused on. Engagement with the civil service can take place with many teams – legal, policy and others. Then there are the other audiences that could be important in the campaign, across business and other organisations. That is to say nothing of the critical role that journalists could play as well. You must capture all this information, whether it is good or bad. It is not solely about the positive. Capturing evidence of a poor previous relationship is just as important.
  • Keep up to date – there are always new people joining organisations bringing with them new opportunities, new contacts, new experiences, and new relationships. The need to look inwards is, therefore, ongoing. You need to be permanently tapping into that new reservoir.
  • Internal challenges – any team can fall into a ‘business as usual’ approach, especially if its membership is static over a long period of time. That is a reason to maintain training and professional development but also to talk to others within organisations as well. Engaging with other departments not only provides information but challenges as well. We can all learn from others and that brings new thinking to a campaign.

Constructive

Some organisations will have a good system in place to capture all this information on an ongoing basis. But that is rarely the case. These gaps highlight a need for strong internal engagement which facilitates an ability to source the information and maintain it. That, in turn, requires a good system of record keeping.

Before a campaign rushes headlong into external engagement, the strategy development should always look inside first. Otherwise, risks increase, opportunities are lost, and stale thinking can set in. No public affairs team can deliver on that basis.

Latest articles

Our Offices

London
One Bartholomew Close
London
EC1A 7BL

Cambridge
20 Station Road
Cambridge
CB1 2JD

Reading
The Anchorage, 34 Bridge Street
Reading RG1 2LU

Southampton
4 Grosvenor Square
Southampton SO15 2BE

 

Reading
The Anchorage, 34 Bridge Street
Reading RG1 2LU

Southampton
4 Grosvenor Square
Southampton SO15 2BE

  • Lexcel
  • CYBER ESSENTIALS PLUS

 

© BDB Pitmans 2024. One Bartholomew Close, London EC1A 7BL - T +44 (0)345 222 9222

Our Services

Charities chevron
Corporate and Commercial chevron
Employment and Immigration chevron
Environmental, Social, and Corporate Governance chevron
Fraud and Investigations chevron
Individuals chevron
Litigation chevron
Planning and Infrastructure chevron
Public Law chevron
Real Estate chevron
Restructuring and Insolvency chevron

Sectors and Groups

Private Wealth chevron
Transport chevron

BDB Pitmans is launching Broadfield soon

To read more about our plans, click here.