Big Mac ruling shows brands can’t coast on reputation

Following a European court’s high-profile decision to trim McDonald’s trade mark protections, partner Dennis Lee warns that large-scale consumer brands should not be complacent that having a globally recognised brand should serve as sufficient reasoning to enforce their intellectual property.

Partner Dennis Lee comments in Law360:

‘The main point to take away from this judgment is its message to the global giants that it does not always pay to take an overly bullish approach to brand protection’

Subscribers can access the full article on the Law360 website.