Government communications: modernised or controlled?
Government communications are changing. Reform is being implemented, but not everyone believes that the change is welcome. And it is not just a battle over centralised control but also about how government engages with business.
As the ‘professional body for government communicators’, the materials the Government Communications Service (GCS) made publicly available are a fabulous resource for all communicators. But change has been coming for some time. The ‘reshaping’ programme started in July 2020, with the intention to ‘form a more united, modern profession running fewer, bigger and better campaigns’.
The headlines focused on the proposed reduction in headcount and also aimed to strengthen engagement with arm’s-length bodies (ALBs), as well as delivering fewer, but bigger and better, campaigns addressing core government objectives. However, the reform has been turbo-charged by both Covid and personalities at the very heart of government.
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