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03 June 2019

How well is Huawei handling its PR crisis?

Smartphone manufacturer Huawei recently made the headlines after the Trump administration added them to a list of companies that American firms cannot trade with without a licence.

PR Week asked public affairs experts how they thought Huawei was handling the escalating crisis. BDB Pitmans’ head of public affairs Stuart Thomson, says Huawei could do more to target the public in a grassroots campaign, but doubts whether getting a groundswell of support would bear fruit. He comments:

‘Even if the company were to get large numbers of people together [to support its position], when it’s against a very technical and security-conscious government issue… numbers doesn’t always guarantee success.’

The full article is available to PR Week subscribers, here.

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