Many organisations believe that lobbying has a single-issue focus. But this is a very short-term view: engaging with the government (lobbying) should be about relationship building and recognising that governments can actually benefit in a myriad of ways.
Organisations – businesses, charities, NGOs – should recognise that engagement offers a number of benefits. It helps manage risk, the identification of potential opportunities (sometimes market opportunities) and can help develop a network of friends, allies and potential advocates which can be useful, especially in times of crisis.
Stuart Thomson, Head of Public Affairs, discusses the benefits of lobbying in an article for Mace Magazine.
