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10 August 2020

Jaguar Land Rover loses trademark battle for Defender at High Court

On Monday 3 August 2020, the England and Wales High Court dismissed a bid from Jaguar Land Rover to secure shape marks for its Land Rover Defender 90 and 110 models.

Commenting on the outcome, BDB Pitmans’ intellectual property partner Dennis Lee said:

‘Shape marks are notoriously difficult to register. Aside from the London Taxi and KitKat cases, the Rubik’s Cube shape mark application was another high-profile rejection.’

The full article is available on the Managing IP website, here. 

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