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10 August 2020
Jaguar Land Rover loses trademark battle for Defender at High Court
Dennis Lee Partner
On Monday 3 August 2020, the England and Wales High Court dismissed a bid from Jaguar Land Rover to secure shape marks for its Land Rover Defender 90 and 110 models.
Commenting on the outcome, BDB Pitmans’ intellectual property partner Dennis Lee said:
‘Shape marks are notoriously difficult to register. Aside from the London Taxi and KitKat cases, the Rubik’s Cube shape mark application was another high-profile rejection.’
The full article is available on the Managing IP website, here.
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