10 August 2020
Jaguar Land Rover loses trademark battle for Defender at High Court
On Monday 3 August 2020, the England and Wales High Court dismissed a bid from Jaguar Land Rover to secure shape marks for its Land Rover Defender 90 and 110 models.
‘Shape marks are notoriously difficult to register. Aside from the London Taxi and KitKat cases, the Rubik’s Cube shape mark application was another high-profile rejection.’
The full article is available on the Managing IP website, here.