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Home / News and Insights / Press / Smyles all round: Pitmans Law acts on investment in Smyle Creative

Pitmans Law advised Chad Lion-Cachet on his investment into the award-winning event and creative agency Smyle Creative Limited.

The seven time Agency of the Year award winner delivers live and digital experiences to business and consumer audiences globally, with clients including Red Bull, ITV, Google, Vodafone and Twitter.

In recent months, Smyle has worked on the World Economic Forum in Davos, Mobile World Congress, the UEFA Champions League Final and the Opening and Closing ceremonies of the Ryder Cup.

Led by John Hutchinson and Jasmine Murphy, Pitmans Law advised Chad Lion-Cachet on the investment to drive further organic growth.

Formerly of the Events International Group, Chad has been appointed Executive Chairman of Smyle to work alongside the management team and to strengthen the board with his deep knowledge of the global events industry.

Chad said: “Smyle has made a name for itself by being extremely creative and retaining an entrepreneurial mindset as it has grown – something we will preserve as the business achieves scale. I am very much looking forward to working with Rockpool and the Smyle management team.

“It was a pleasure working with John and Jasmine at Pitmans. They adopted a very commercial approach on my behalf and in being across all the details, they instilled a great deal of confidence.”

John Hutchinson added: “We were delighted to support the initiation of Smyle’s buy and build strategy and we’re excited to see the company reach its growth ambitions with the support of Chad and Rockpool.”

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