What can go wrong when businesses speak up on social issues

Management Today recently posed the question: Should CEOs – or the companies they run – publicly express political beliefs?

The reality is that the two are rarely easily distinguishable. There is not an executive equivalent of the ‘RTs are not endorsements’ notes that appear on Twitter profiles. If a CEO makes a statement then it applies to the company as well.

Stuart Thomson, Head of Public Affairs, discusses this in an article for Management Today.

The full article is available to subscribers, here.